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Antelope BI & Analytics

Business intelligence for the entire trading operation

Antelope BI helps management see leads, calls, conversions, deposits, withdrawals, KYC status, trading activity, sales performance, retention and revenue KPIs in one place.

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Executive BILive
€1.8MDeposits
31%FTD conversion
18mLead response
NoaFTDs42
DanielDeposits€86k
MayaRetention74%
InsightBest desk converts 28% faster after first call.
FunnelLead to FTD
OperationsDesk performance
RevenueDeposits and quality
Workflow

From raw events to management action

BI should connect the journey across CRM, Client Area, KYC, payments, trading, IBs and retention.

01Capture events

Leads, calls, KYC statuses, deposits, trading activity and partner attribution flow into analytics.

02Build dashboards

Each team sees the metrics that match their job.

03Spot bottlenecks

Managers identify slow lead response, stuck KYC, failed payments or weak sources.

04Trigger action

Insights become tasks, alerts, follow-ups and management decisions.

Product depth

Dashboard families

This page should feel like an analytics product, not a feature list.

Executive BI

Owner-level business visibility.

  • Deposits
  • FTD conversion
  • Desk performance
  • Source quality

Sales BI

Sales floor performance.

  • Lead speed
  • Call outcomes
  • Callbacks
  • Agent ranking

Operational BI

Find process bottlenecks.

  • KYC queues
  • Payment failures
  • Support issues
  • Onboarding time

Partner BI

Measure acquisition quality.

  • IB performance
  • Affiliate ROI
  • Campaigns
  • Payout exposure
Operational view

Questions BI should answer

The value is in fast answers.

Which source is profitable?Traffic cost + FTD + deposit qualityShift budget
Which desk is leaking leads?Contact speed and callback gapsCoach/route differently
Where is KYC stuck?Pending/rejected step distributionFix onboarding
Which PSP underperforms?Approval and failure ratesAdjust routing
Insight layer

The best dashboard is an action layer

Antelope BI should surface what to do, not only what happened.

Alerts

Notify managers when conversion drops or queues build.

Segments

Compare source, country, desk, partner and product.

Drilldowns

Move from owner view to client-level detail when needed.

Details

Questions buyers usually ask.

Can dashboards differ by role?

Yes. Executives, sales managers, finance, compliance and affiliate managers need different views.

Can BI include external data?

Position as integration/API-friendly where business data sources can feed the reporting layer.

What dashboards should management see first?

Owners usually need source quality, FTD conversion, deposits, desk performance, KYC bottlenecks, payment failures and retention signals.

Can BI combine CRM, KYC, payments and trading data?

Yes. The value is a full-funnel view from lead source to funded and active client.

Can alerts be created from dashboards?

Yes. BI should highlight drops, stuck queues, failed deposits or inactive high-value clients so teams act quickly.

Can teams have different dashboards?

Yes. Executives, sales, retention, finance, compliance and affiliate managers should each see role-relevant views.

Can Antelope show campaign ROI?

Yes. Acquisition cost, FTDs, deposits, partner payouts and retention quality can be tied together for ROI decisions.

Next step

Map this to your real operation.

Show us your current CRM, Client Area, payment, KYC, traffic, IB, trading and reporting flow — we will map how Antelope should fit.

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